So, you’re fundraising. First of all, well done you! There are so many amazing causes out there and so many people in need of help. You’re doing a great thing. Congratulations! Now, fundraising is not only rewarding as you’re helping others and helping to make a change, but you also get to have lots of fun in the process.
As someone who has done some fundraising in the past, I thought I’d share some tips on making the most of your fundraising and trying to raise as much money as possible, taken from my own personal experience.
1) Set up a JustGiving page
I’d recommend this being the first thing you do once you’ve decided who you’re raising money for. It makes it so much easier to share a link where people can donate at a time that’s convenient for them. Some people may still want to give you the money by hand, which is completely fine, however setting up a JustGiving page makes it easy for others who may not be able to give the money in person. It literally only takes a couple of minutes to set up your page and you’re on your way!
2) Hold an event or virtual event
Last year, I was raising funds to provide water to those in need. I decided to hold a little fundraising event in my local community, with the help of my family and friends. We managed to get some sponsors and raised a few hundred pounds that day, all whilst creating a fun day out for the local community. Of course, due to COVID 19 restrictions, holding an event isn’t entirely possible at the moment, however you could always hold a virtual event! Whether that be over Zoom or however you’d want to do it, the main thing would be bringing people together all for a good cause. You might also be surprised to see how generous people can be at these events.
3) Word of mouth
Standard. Tell your friends and family and everyone you know that you’re fundraising for a great cause. Hopefully, they will get involved and donate if they’re able to! This is exactly where the JustGiving page comes into play, as you can simply share the link and people can donate in a matter of seconds, with the money going straight to the charity. It’s a win, win, win if you ask me!
4) Share all over social media
So, you’ve told everyone you know in person, and now you can do the same online. Share with your contacts on WhatsApp, Instagram, Twitter, Facebook and whatever else you may use! Again, have your JustGiving link ready and get it shared all over your social media accounts, so anyone can donate at any time.
5) Ask your nearest and dearest to share
Your friends and family can play a huge part in your fundraising. Of course, you’ve told them about it and if they can, hopefully they will donate. They can also share with their friends and family, too, meaning you’ll reach even more people. And you never know, their friends and family members may even go on to share with their contacts, reaching even more people.
6) Ask influencers/people with big audiences to share on their pages
You may be surprised at how willing others are to get involved when it’s all for a good cause. When I was fundraising, my sister and I reached out to a number of influencers (mainly on Instagram), telling them about the fundraising and asking them if they’d be willing to share. And, you know what, quite a few ended up sharing! Of course, not all of them replied, but it’s definitely worth reaching out for those that do!
I remember there was one influencer in particular who had quite a big following who really resonated with the cause, as she herself had been looking into the exact same cause a few days earlier but wasn’t sure how to get involved. She shared details about the fundraising as well as the link to the JustGiving page with her Instagram followers and quite a few ended up donating, which was amazing! It just goes to show it’s definitely worth reaching out and asking; even if you think an influencer won’t reply or that they’ll say no, you never know, they may surprise you.
7) Set up paid ads on social platforms
Again, I did this mainly on Instagram, but also Facebook. (They’re ran as the same company now, so the ads were split between the 2 platforms anyway.) It’s so affordable running Instagram and Facebook ads, and you can choose how long you want them to run for. They literally cost a couple of pounds a day and you can choose your target audience as you’re creating the ad. What I would say is to make sure your ad is visually appealing and eye-catching, especially for Instagram. Of course, this option will cost you money from your own pocket, so it’s completely up to you if you want to do this. In my opinion, I didn’t mind as it helped reach out to more people and helped us reach our target.
8) Challenge people to get involved
There are so many different ways to raise money for charity. Fundraising is the perfect opportunity to get creative and to challenge yourself and others to do all kinds of fun things. For example, if you’re baking cupcakes to fundraise, it could be an idea to challenge a friend or family member to also bake cupcakes to fundraise. Or if you’re going technology-free for a few hours, why not challenge your best friend to do the same? The opportunities are endless, however just remember you can’t force anyone to do a challenge if they don’t want to. If they don’t want to get involved, simply take it on the chin and challenge someone else who may be willing.
9) Ask the charity you’re fundraising for to share
In the same way you’re reaching out to your friends and family and asking influencers to share your fundraising story and link, get in touch with the charity you’re fundraising for and ask them if they’d kindly share your link. If they don’t reply after a few days, don’t assume that they’re ignoring you, as they’re probably quite busy, especially in the current climate as there’s potentially fewer staff members working. It’s okay to send a polite follow up message just checking in to see if they’ve had a chance to read your original message. As you’re raising money for the charity anyway, hopefully they should be willing to share. I reached out to the charity I was fundraising for via Instagram, the same place I reached out to influencers. Seriously, don’t underestimate the power of social media (especially Instagram!) during your fundraising.
10) Post updates to your JustGiving page to let people know how it’s going
To my knowledge, when the person that’s fundraising posts an update on a JustGiving page, everyone that has donated will be notified of that update. This is a great way of staying in touch with people who have donated and letting them know of the progress and how much money is left to raise. Posting updates also reminds people that you’re fundraising and if they haven’t yet had the chance to donate, there’s definitely no harm in a reminder! It’s also a nice way of keeping people in the loop of where the fundraising is at, as it’s a team effort, especially when other people have donated their money to the cause.
And there we have it, my top 10 tips on making the most of your fundraising! I hope you found them useful. As I mentioned earlier, these are the things I did and what worked for me. If you or anyone you know ends up using some of these tips, I’d love to hear how useful you found them!