So, you’re a business owner. You’re making sales and are perhaps wondering how you can increase your audience to generate more sales. Having a ‘blog’ section may never have even occurred to you – after all, you sell jewellery, so why should you have a blog section? So you can write more about the products? No – well kind of but not really. Here are 5 reasons why your business needs a ‘blog’ section.
1) It drives traffic to your site
This, of course, results in more exposure to your products. Chances are most people are clicking on your website to have a look at the products already, which is great! It means they’re interested in them and either want to buy them or want to know more about them and potentially buy in the future.
You can bring potential customers to your site indirectly, too. By writing and sharing blog posts. If you share a post about things you target audience is interested in, it will bring them over to the site. And then you can convert that traffic into paying customers.
2) It shows a personality behind the brand
Have you ever heard the saying that ‘people buy people’? That means that someone may be interested in your products, however the reason why they actually end up buying them is because of you or the person selling them.
Think about it, you go to the store and want to have a look at and find out more about a laptop, for example. Someone stands there and waits for you to buy it. You’re put off by this, right? You then go to another sales person and they’re friendly, they tell you about the product, they make conversation with you and bam, you end up buying it there and then. Do you see what I mean? You’d rather buy from the friendly staff member as they made you feel comfortable, rather than the other.
If you showcase your personality through a ‘blog’ section, your customers can find out more about you and the personality behind the brand. The bottom line: people are more likely to buy your products if they like you.
3) It’s a chance to engage and interact with existing and potential customers
Following on from point number 2, having a blog gives you the chance to build a connection with your customers. Just like your social media where you can post what you want and reply to comments on your posts, etc, a blog is pretty similar. However, it allows you to connect even more.
If you can build a relationship with your customers, they’ll feel much more comfortable buying from you. Sales can always be generated in different ways yet building connections and rapport and most importantly, building relationships with your customers allows them to put their trust in you, which makes them more likely to buy from you. Wouldn’t you rather purchase from a brand you trusted and you felt that resonated with you?
4) It’s a chance to talk about your products, without directly being ‘sell, sell, sell’
By all means, talk about your products. Tell your customers why the scarf you’re selling would be a great gift. Tell them the benefits about your products, and who they’re for. You have a space to talk about your products, in more detail than the short description underneath the product listing.
It’s like this: you have a stage to stand on and talk about your products. That’s what your blog is. You can write about and share your products. Just don’t overdo it; tell potential customers about your products, but don’t tell them in every sentence or 2 why they HAVE to have it right now.
5) And finally, it’s a chance to share your views on popular and trending topics in your niche
Is there a local event happening soon within your business’s niche? Talk about it. The benefits of this is, again, your customers and potential customers can find out more about who you are as a brand, but also, you can attract more visitors to your site by talking about topics that are currently trending. And by now we know, more visitors potentially means more sales!
And there we have it! 5 reasons why your business website needs a ‘blog’ section.
If you’d like more information on how to start a blog section for your website or would like to hire a professional writer for your website or blog, get in touch.