As a business owner, you’re probably always on the lookout for ways of generating sales. However, having a blog section on your website may never have even occurred to you – after all, you sell jewellery, so why would your website need a blog? So you can share more about your products? Well, kind of, but not really. Below are 5 reasons why your business website needs a blog section.
1) It drives traffic to your site
More traffic, of course, results in more exposure for your products/services. Now, those currently visiting your website are likely doing so to look at your products already, which is great! It means they already have an interest in them.
However, you can also bring potential customers to your site indirectly by writing and sharing blog posts. For example, if you share a post about topics your target audience is interested in, it will bring them over to your site. And you can convert that traffic into paying customers.
2) It shows the personality behind the brand
Have you ever heard the phrase that ‘people buy people’? This means that someone may be interested in a product, however, the reason why they end up buying it is because of the person selling it.
Let me give you an example: Person A goes to the store to find a new laptop. A salesperson stands right next to them and waits for them to buy it. Straightaway, they’re put off by this. So they go to another salesperson. This time, the salesperson is friendly, tells Person A about the product, makes conversation with them and bam, they end up buying it there and then. Do you see the difference? People prefer to buy from friendly staff members as they made them feel comfortable.
If you showcase your personality through your company’s blog, your customers can find out more about you and the personality behind the brand. The bottom line: people are more likely to buy your products if they like you.
3) It’s a chance to engage and interact with existing and potential customers
Following on from the previous point, having a blog gives you the chance to connect with your customers. It’s similar to social media where you can post content and reply to comments on your posts etc. However, a blog allows you to connect even more.
If you can build relationships with your customers, they’ll feel much more comfortable buying from you. This also allows them to put their trust in you, which increases the chance of them buying from you. As a customer, wouldn’t you choose to purchase from a brand you trusted and you felt resonated with you?
4) It’s a chance to talk about your products, without the hard sell
By all means, talk about your products on your blog. Tell your customers why your scarves make for great gifts. Tell them the benefits of your products and who would love them. You have a space to talk about your products in more detail than the short description underneath the product listing.
Essentially, you have a stage to stand on and talk about your products. That is what your blog is: a stage. Of course, write about your products, but don’t overdo it. Tell customers about your products, but don’t be too pushy. Let them be the ones to decide whether they purchase that day.
5) And finally, it’s a chance to share your views on popular and trending topics in your niche
Is there a local event happening soon within your niche? Talk about it on your blog. The benefit of this is that customers can find out more about your brand and what it stands for. You can also attract more visitors to your site by talking about topics that are currently trending. And by now we know, more visitors means a higher chance of generating sales!
And there we have it! 5 reasons why your business website needs a blog section.
If you’d like more information on how to start a blog section for your website or would like to hire a professional writer for your website or blog, get in touch.
My name’s Humaira and I’m a freelance writer for hire. I’m an English graduate with 3+ years of experience writing on a variety of topics. You can hire me here or get in touch and find out more.